AWStudio Pioneers the “New Normal” for Commercial Production
AWStudio, a KC based production company, is pioneering the “New Normal” for commercial production during the global pandemic while also supporting the KC production community.
As soon as the Stay-At-Home orders went into effect, AWS jumped into action utilizing capabilities it already had in place to produce content for its clients in new innovative ways.
“As a company we have always evolved and grown with trends and technology, and as COVID-19 started changing everything, we were ready for the challenges and didn’t hesitate to meet them head on,” said Austin Walsh, AWS owner and director.
AWS has successfully created new work utilizing remote workflow capabilities as well as strict safety protocols to comply with CDC regulations.
“The KC area is one of the first to start production work again and because of this, we are able to set examples for how work can be done safely,” said Steph Scupham, Director, KC Film Office. “Companies like AWStudio, who are taking safety seriously by producing or directing remotely, are a big part of setting the example for the way the industry will work for the foreseeable future.”
This was the case for a recent project with design firm, Willoughby, and their Ohio based client. AWS’s team of producers and artists led all aspects of the production remotely. They partnered with a DP who shot the footage in his own neighborhood and Cutters Studios handled the post with remote edit and color sessions. It was a great example of how collaborating remotely can bring a project to life during the pandemic.
For a recent broadcast production for Barkley and Planet Fitness, AWS got creative. To keep headcount to a minimum, a virtual video village was used to patch in agency and clients who could view the set and provide live feedback to the director from their homes. The set was comprised of only a skeleton crew including a Safety Compliance Officer who practiced social distancing and applied safety protocols across all departments.
“It has been pretty exciting and weird to say the least,” said Walsh. “At one point last week I was on set, wearing a mask, talking to an iPad connected to the client and agency who were spread across
the country. They are trusting me to bring their vision to life and I take that very seriously. There’s not a ‘yea, it was done during COVID’ excuse. We still have budget and creative expectations to
“As we move forward through these uncertain times, I have no doubt we’ll continue to produce great work for our agency partners,” said Katy Raggett, AWS Executive Producer. “We’ve always been creative problem solvers, this is another chance to do just that.”
AWS morning safety protocol meeting with crew.
AWS Director, Austin Walsh, communicates with client and agency on set via live remote feed.
AWS remote shoot with DP, Isaiah Jay, from his Chicago studio.
Infection Prevention Compliance Supervisor, Michele Fatturi, checks in cast and crew.
Remote edit session with Willoughby, Cutters Studios, and AWS.
AWStudio (AWS) is a full-service production company located in the Crossroads Arts District in Kansas City, MO. AWS is known for creating compelling visual content for global brands, ad agencies, and in-house marketing teams. Learn more at awstudio.com.