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Signal Theory Named Creative Agency of Record for John Deere Agricultural Products in North America

Posted on Mar. 3, 2020  /  Agency News  /  

Signal Theory has been appointed the creative agency of record for John Deere’s Agricultural products in North America plus its Ag & Turf Aftermarket initiatives and John Deere Financial's Multi-Use Account product.

“We’re extremely proud of the opportunity to work on a beloved brand like John Deere,” says John January, Signal Theory co-CEO. “This is the type of opportunity many marketers dream of, and largely due to our narrowed focus areas, we have the team and systems in place to make the most of it.”

John Deere cited Signal Theory’s insightful approach to the customer journey, deep understanding of farmers and ranchers, and its impactful creative as deciding factors in choosing the firm. Signal Theory’s work will include brand and product awareness initiatives as well as developing and executing marketing strategies to engage the agricultural market.

“Our strategic approach, based on behavioral and social science, informed the pitch creative in a uniquely motivating way,” January says. “Now it’s time to put that research and resulting work into action to support John Deere.”

John Deere joins a Signal Theory client roster that includes brands throughout the foodways system, from those that make decisions on the farm, through processing, all the way to brands that supply home-cooked meals and prepare restaurant plates. Current clients include Merck Animal Health, Cargill Protein-North America, AgroLiquid, AMC Dine-in Theatres and SONIC Drive-in.

For more information on John Deere please see, https://www.deere.com/en/our-company/about-john-deere.

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