News

Senator to Target Targeted Ads

Posted on Jul. 31, 2020  /  KC Ad Club News  /  

Senator Josh Hawley R-Mo., has announced he will introduce legislation to remove Section 230 immunity from companies that display behavioral advertising or provide data to be used for them. The Senator mistakenly alleges that the advertising is manipulative and provides no benefits to consumers. In reality, responsible interest-based advertising provides consumers with advertising they are more likely to find relevant and provides an economic underpinning for most of the content on the Internet.

The Senator’s bill is one of many introduced on the Hill to address data privacy and interest-based advertising. AAF continues to work with Privacy for America to advocate for federal privacy legislation that will clearly define accepted and prohibited data practices while preserving the benefits that come from responsible use of data.

 

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face-to-face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course. To learn more about our advocacy efforts, click here.

Return to News