Meers Honored at Inaugural ImpacT Awards
Meers Advertising was honored this past Friday at the inaugural Kansas City Business Journal ImpacT Award luncheon for its use of technology to positively impact top-line growth. The full-service advertising/digital agency, which grew 465 percent from 2008 to 2011, was one of 15 Kansas City corporations recognized for the ability to leverage technology to bring organizational change.
Founder and President Sam Meers attributed the agency’s growth during challenging times to a decision to embrace digital technology. As an example, he cited the development of a proprietary mobile messaging process for Blue Cross and Blue Shield of Kansas City to sell individual health insurance. The program, developed in partnership with Ron Rowe of BC/BS Kansas City, was so effective at reaching the desired 18- to 34-year-old demographic that other BCBS plans around the country have engaged Meers Advertising for similar marketing efforts.
“The explosion of digital media has provided us that many more avenues for creative expression, overall brand integration and thoroughly measurable results,” Meers said.
The emphasis on digital media at Meers Advertising also contributed to its recognition on the Inc. 5000 list of fastest-growing private companies for 2011. At 1,436, Meers Advertising was the highest-ranked Kansas City, Mo., company named to the list. It ranked 134th in the advertising/marketing category.
Meers Advertising staff and clients attended Friday's ImpacT Awards event, where Kansas City companies including UMB Financial, HCA Midwest Health System, Kansas City Southern, Sporting KC and three metropolitan area cities also were honored for leveraging technology to bring organizational change.
For more information about the ImpacT Awards, visit the Kansas City Business Journal website.
Additional reading: ImpacT Top-Line Growth: Meers Advertising Inc.
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