FTC Releases Revised Green Guides

The Federal Trade Commission has announced the release of revised Green Guides giving marketers direction in making sure any claims about the environmental attributes of their products are truthful and non-deceptive.

Among the most notable aspects of the revised guidelines are new sections dealing with:

• certifications and seals of approval
• carbon offsets 
• free-of claims
• non-toxic claims
• made with renewable energy claims
• made with renewable materials claims

AAF and the 4As filed comments with the Commission when the revised guides were proposed.

Do not hesitate to contact me if you have any comments or questions.

Clark Rector

Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
202-898-0089