Bob Hoffman // The Ad Contrarian

• No one watches TV commercials anymore.
• Everyone's watching video on YouTube, Hulu, etc. - not on their televisions.
• People don't want to be sold things anymore; they want to engage in conversations with brands instead.
• Advertising is all about creating a brand experience.

Those are just some of the statements we hear constantly in this interesting, evolving world of marketing that we all work in. They get repeated so often that, many times, we start to believe them. In your office, how often does someone challenge those widely held beliefs and, more importantly, challenge you to change the way you think?

On Thursday, October 27th, Bob Hoffman's going to do just that. I've been reading his blog for probably three years now. Of the hundred or so blogs I subscribe to, The Ad Contrarian is the only one I truly read every time, no matter what. Why? Because he's a voice of reason in an advertising world that falls into cliches far too often. Because he's been in this business for a long time and knows how great work is made, how clients think and how everyone in an agency contributes to the success or failure of the work.

And if none of that matters, I can pretty much guarantee he'll make you laugh.

I've wanted to bring Bob here for years, and I'm excited that we finally have the opportunity. It's not an event specifically for creatives, or for account people; it's for anyone charged with creating better marketing/advertising for their clients. So, basically, YOU. Come out next week and hear what he has to say – you'll enjoy it, trust me.

Register NOW for Bob Hoffman, Ad Contrarian»

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and ex-president and creative director of Allen & Dorward. He has served as president of the SF Ad Club and been on the board of AMIN, the Advertising and Marketing International Network. Bob was also a middle school science teacher. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, Seagrams, and more companies than he cares to remember. Bob is author of the book, The Ad Contrarian, and the blog of the same name.

Kyle Rohde is an account supervisor at ER Marketing and also serves as the ad2 council's Membership chair.