Bernstein-Rein Wins Jolly Time® Pop Corn Account
August 9, 2012
Posted by Stefan Mumaw
JOLLY TIME Pop Corn, a privately held brand of the American Pop Corn Company, has selected Bernstein-Rein (BR) as its Agency of Record (AOR) without a review. BR will provide strategic and account planning, creative, and media planning and buying. The initial multimillion-dollar campaign, launching in 2013, will include TV, print, digital, in-store promotions and FSIs.
The American Pop Corn Company of Sioux City, Iowa, is an independent and family-owned company that, for 98 years, has produced and marketed JOLLY TIME Pop Corn, the first branded popcorn ever produced. JOLLY TIME offers a variety of traditional and microwave popcorn products in grocery stores nationwide and has the only microwave popcorn endorsed by Weight Watchers.
“We’re a challenger brand in a crowded category,” said Garrett Smith, President of American Pop Corn Company. “We need to break through the clutter and make an impact with our core target. BR’s CPG experience is an invaluable asset to us. BR brings expert strategic insights, imaginative creative and media expertise that will give our messaging a powerful resonance with new and existing consumers. We’re excited about working with BR, both with our current product mix, and as we move forward in launching new products.”
Steve Bernstein, President of BR, said, “We’re very excited to be partnering with JOLLY TIME Pop Corn. JOLLY TIME is a truly iconic American brand. Like BR, they’re a family-owned company that has been highly successful in their field. We plan to be impactful for JOLLY TIME; growing their distribution and market share and ultimately bringing their healthy, delicious popcorn to even more families across the country.”
BR will begin working with JOLLY TIME immediately. The new creative work will launch in early 2013.