Bernstein-Rein Broadcast Work Featured in Communication Arts

April 25, 2012

Posted by John Kreicbergs

Congratulations to our friends at Bernstein-Rein for their recent recognition by Communication Arts. Via the site...

Ad agency Bernstein-Rein (Kansas City, Missouri) just finished this TV spot for Southeast furniture retailer Havertys that puts the spotlight squarely on its customers. In the spot, radically different for the category, a young woman goes on a speed date accompanied by her furniture. While most furniture retailers scream about sales, Havertys focuses on what furniture means to their customers: A chair in a living room is more than a chair; it’s a reflection of creativity and individuality. 

Bart Ashford, art director; Dan Gier, writer; Dan Gier/Bart Ashford, associate creative directors; Janel Lamonica, group creative director; Brian Brooker, chief creative officer; Ruth Collins, producer.


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