Bernstein-Rein Broadcast Work Featured in Communication Arts
April 25, 2012
Posted by John Kreicbergs
Ad agency Bernstein-Rein (Kansas City, Missouri) just finished this TV spot for Southeast furniture retailer Havertys that puts the spotlight squarely on its customers. In the spot, radically different for the category, a young woman goes on a speed date accompanied by her furniture. While most furniture retailers scream about sales, Havertys focuses on what furniture means to their customers: A chair in a living room is more than a chair; it’s a reflection of creativity and individuality.
Bart Ashford, art director; Dan Gier, writer; Dan Gier/Bart Ashford, associate creative directors; Janel Lamonica, group creative director; Brian Brooker, chief creative officer; Ruth Collins, producer.
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