Barkley Launches New Quiznos Creative Campaign
May 14, 2012
Posted by John Kreicbergs
Some cool new work from our friends at Barkley! Read on...
But actually, make that “QRAVING.”
Yesterday, our client Quiznos kicked off QRAVE Quiznos, its new national branding campaign that we helped create.
The campaign, which includes digital, print, local store marketing and a direct marketing campaign, supports the rollout of 25 new menu items like wraps, salads and flatbreads and introduces a new line of desserts, including—our favorite—chocolate brownies.
So where did the concept for QRAVE Quiznos come from? Explains our very own Jason Parks, VP group account director, in an Ad Age interview: “It’s a universal word, and we thought we could differentiate with the ‘Q.’ We’re trying to capture a specific craving.”
Learn more about QRAVE Quiznos on Ad Age.
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