The 2013 AAF-KC ADDY Awards: The Winners

February 17, 2013

Posted by John Kreicbergs

The 2013 ADDY Awards are in the books. Mr. Creativity has returned to his fortress of solitude somewhere deep in the heart of Kansas City to sleep off last night's festivities. Meanwhile, the rest of us will undoubtedly have way too much fun scrolling our way through last night's text messages, Tweets and Facebook posts.

(Oh...go ahead: #kcADDYs. We'll be here when you get back.)

Thank you to all that attended last night -- a raucous crowd of 600+ -- as well as to all the event chairs, volunteers, sponsors, kind souls and magicians that made the evening possible.

And naturally, congratulations to all of last night's deserving winners.

Until next year!
 



2013 AAF-KC ADDY AWARDS :: GOLD WINNERS
[For a full listing of all winners, including Silver and Bronze recepients, click here.]

SALES PROMOTION

PRODUCT OR SERVICE SALES PRESENTATION
Barkley – On the Border Brand Book for On the Border

PACKAGING
Whiskey Design – Beer Salt Pop-up Cooler for Twang Partners

POINT OF PURCHASE
Sullivan Higdon & Sink – Cal-Ann Farms – In-Store Display Box for Cal-Ann Farms

POINT OF PURCHASE
Whiskey Design – Beer Salt Pop-up Cooler Display for Twang Partners

CAMPAIGN
Sullivan Higdon & Sink – Shatto Milk –Ice Cream Sammich In-Store Promotion Campaign for Shatto Milk Company

CAMPAIGN
Willoughby Design – Panera Bread Holiday 2012 for Panera Bread

AUDIO/VISUAL SALES PRESENTATION
Bernstein-Rein – Havertys Meet the Speakers – Tom Curran for Havertys Furniture


COLLATERAL MATERIAL

STATIONERY PACKAGE
Whiskey Design – Fresh Air Farm Collateral for Fresh Air Farm

AUDIO/VISUAL SALES PRESENTATION
Bernstein-Rein – Havertys Meet the Speakers – Clarence Smith for Havertys Furniture

AUDIO/VISUAL SALES PRESENTATION
VML – Raised In Belgium for Stella Artois

PUBLICATION DESIGN
Ron Berg Studio – Greaserama for Berg Studio

POSTER
Barkley – Krispy Kreme 75th Anniversary Poster

POSTER
Barkley – Type Defined for Thomas Price

POSTER
Sullivan Higdon & Sink – Hippie Chow – Poster “Original Blend” for Hippie Chow

POSTER
Sullivan Higdon & Sink – Hippie Chow – Poster “Cafe Blend” for Hippie Chow

POSTER
Whiskey Design – Mobile Lick Lab Poster for Twang Partners

POSTER
VML – Gatorade – Inches Poster Series for Gatorade

SPECIAL EVENT MATERIAL
Whiskey Design – Fresh Air Farm Event Collateral for Fresh Air Farm

STATIONERY PACKAGE
Whiskey Design – Project BlackBird

SPECIAL EVENT MATERIAL
Whiskey Design – Project BlackBird


OUT-OF-HOME

OUTDOOR BOARD
Barkley – Dice Highway OOH for Dice.com

OUTDOOR BOARD
Sullivan Higdon & Sink – Shatto Milk – Delivery Truck Graphics for Shatto Milk Company

OUTDOOR BOARD
Sullivan Higdon & Sink – Shatto Milk – Ice Cream Sammich Cart for Shatto Milk Company

OUTDOOR BOARD
Sullivan Higdon & Sink – Yeti Frozen Custard – Truck Graphics for Yeti Frozen Custard

OUTDOOR BOARD
Whiskey Design – Mobile Lick Lab Experience for Twang Partners

MASS TRANSIT/PUBLIC/AIRLINE
Barkley – Dice Interior Train Posters for Dice.com

MASS TRANSIT/PUBLIC/AIRLINE
Barkley – Dice Interior Train Posters for Dice.com

MASS TRANSIT/PUBLIC/AIRLINE
Barkley – Dice Exterior Bus Posters for Dice.com

MASS TRANSIT/PUBLIC/AIRLINE
Barkley – Dice Exterior Bus Posters for Dice.com

SITE
Barkley – Dice Phone Kiosk Posters for Dice.com

SITE
Barkley – Dice Phone Kiosk Posters for Dice.com

CAMPAIGN
Barkley – Dice OOH Campaign for Dice.com


CONSUMER OR TRADE PUBLICATION

FRACTIONAL PAGE
Sullivan Higdon & Sink – Ice Cream Sammich Print – “Boss” for Shatto Milk Company

FRACTIONAL PAGE
Sullivan Higdon & Sink – Ice Cream Sammich Print – “Stephen” for Shatto Milk Company

FRACTIONAL PAGE
Sullivan Higdon & Sink – Ice Cream Sammich Print – “Jenny” for Shatto Milk Company

CAMPAIGN
Sullivan Higdon & Sink – Ice Cream Sammich Print Ad Campaign for Shatto Milk Company


DIGITAL ADVERTISING

WEBSITES, CONSUMER
Barkley – Decideyourside.com for Barkley

MICRO SITES
VML – Bear Naked – Winteractive for Bear Naked

MICRO SITES
VML – DarkRye.com for Whole Foods

SOCIAL MEDIA
Barkley – Dice YouTube Page for Dice.com

APPS
Propaganda3 – Best Road Trip Ever for Propaganda3

ADVERTISING AND PROMOTION
Barkley – Dice Fast Track Email for Dice.com

VIDEO
Bernstein-Rein – Reach for the Gold-Pole Vault for Hostess

VIDEO
Bernstein-Rein – Reach for the Gold-Diver for Hostess

VIDEO
VML – Vlingo for Nuance

VIDEO
Barkley – Ball Canning Make Fresh Berry Jam for Ball Canning

VIDEO
Barkley – Dice D120 Video for Dice.com

CAMPAIGN
Bernstein-Rein – Reach for the Gold Campaign for Hostess

CAMPAIGN
Barkley – Dice Digital Campaign for Dice.com


TELEVISION

LOCAL (ONE DMA)
Woodruff Sweitzer – Boone County National Bank TV for Boone County National Bank

REGIONAL/NATIONAL TV, SINGLE
Bernstein-Rein – Speed Date for Havertys Furniture

REGIONAL/NATIONAL TV, SINGLE
Bernstein-Rein – Interview for Havertys Furniture

REGIONAL/NATIONAL TV, SINGLE
Bernstein-Rein – Meet the Parents for Havertys Furniture

REGIONAL/NATIONAL TV, SINGLE
Barkley – Dice Pixelman Lawyer Video for Dice.com

REGIONAL/NATIONAL TV CAMPAIGNS
Bernstein-Rein – Havertys TV Campaign for Havertys Furniture

REGIONAL/NATIONAL TV CAMPAIGNS
The Wade Brothers – USA TODAY – TV for USA TODAY


INTEGRATED CAMPAIGNS

B-TO-B, LOCAL
Whiskey Design – Fresh Air Farm Campaign for Fresh Air Farm

B-TO-B, LOCAL
Whiskey Design – Project BlackBird Campaign for Project BlackBird TV

CONSUMER, LOCAL
Sullivan Higdon & Sink – Ice Cream Sammich Mixed Media Campaign for Shatto Milk Company

CONSUMER, LOCAL
Sullivan Higdon & Sink – “50 Years” Mixed Media Campaign for The Kansas City Chiefs

CONSUMER, LOCAL
Sullivan Higdon & Sink – Mixed Media Campaign for Yeti Frozen Custard

CONSUMER, REGIONAL / NATIONAL
Barkley – Dice Campaign for Dice.com

CONSUMER, REGIONAL / NATIONAL
Whiskey Design – Beer Salt 2012 Campaign for Twang Partners


PUBLIC SERVICE

BROADCAST/ELECTRONIC/DIGITAL
Meers Advertising – Humping for Great Plains SPCA

CAMPAIGN
Bernstein-Rein – $6 Sculptures Campaign for United Way

NON-TRADITIONAL
Bernstein-Rein – $6 Sculptures – Swingset for United Way


ADVERTISING INDUSTRY SELF-PROMOTION

AD CLUB OR MARKETING CLUB
Barkley – 2012 WOMMA “You are what you tweet” for Barkley

CREATIVE SERVICES AND INDUSTRY SUPPLIERS
VML – Taste of VML

CREATIVE SERVICES AND INDUSTRY SUPPLIERS
Barkley – Barkley Softball Team T-Shirt

CREATIVE SERVICES AND INDUSTRY SUPPLIERS
DMH – Rob and Katie Mitchell’s Wedding Invitation


ELEMENTS OF ADVERTISING

COPYWRITING
VML – Vlingo Web Shorts for Nuance

VISUAL
Barkley – Dig In KC Logo for Cultivate KC

VISUAL
Whiskey Design – Fresh Air Farm Logo

VISUAL
Barkley – Dice Behind the Pixels for Dice.com

VISUAL
Bazillion Pictures – BCNB – Lending – 30 Spot for Boon County National Bank

VISUAL
AUSTIN WALSH STUDIO – Boulevard Brewing Co. – Summer Campaign for Boulevard Brewing Company

SOUND
BicMedia – AAF-KC Bulletproof Promo Video

DIGITAL CREATIVE TECHNOLOGY
VML – Higher M-Pact Video for Higher M-Pact
 



2013 AAF-KC STUDENT ADDY AWARDS :: GOLD WINNERS
[For a full listing of all winners, including Silver and Bronze recepients, click here.]

SALES PROMOTION
Andrea MacKenzie Tubbs, The University of Kansas – lil’ zombz Hallmark Packaging Campaign

COLLATERAL MATERIAL
Anthony Schmiedeler, The University of Kansas – Disabled American Veterans Advocacy

INTEGRATED CAMPAIGNS
Erin Zingre, The University of Kansas – Chuck’s Food Company
 



2013 AAF-KC ADDY AWARDS :: BEST OF AWARDS

BEST OF BRANDING
Whiskey Design – Fresh Air Farm Event Collateral

BEST OF BROADCAST
Bernstein-Rein – Havertys Furniture TV Campaign

BEST OF COPYWRITING
Barkley – Dairy Queen Manifesto

BEST OF INTERACTIVE
VML – DarkRye.com for Whole Foods

BEST OF CAMPAIGN
Barkley – Dice OOH Campaign for Dice.com

STUDENT BEST OF SHOW
Erin Zingre, The University of Kansas
Chuck’s Food Company

BEST OF SHOW
Barkley – Dice OOH Campaign for Dice.com
 



2013 AAF-KC ADDY AWARDS :: SPECIAL CLUB AWARDS

Ad 2 Member of the Year
Chelsea (Fitch) Rohde – Barkley

Art+Copy Member of the Year
Adam Seitz – DEG

AAF-KC Member of the Year
Sara Soseman – Department Zero

Advertising Professional of the Year
Ann Willoughby – Willoughby Design
 



2013 AAF-KC ADDY AWARDS :: SPONSORS