2012 ADDYs: Thank You, KC!

February 19, 2012

Posted by John Kreicbergs

The 2012 ADDY Awards have come and gone and Kansas City represented in fine style. A hearty thanks to all that attended last night as well as to the event chairs, volunteers, sponsors, and every last person that made such a spectacular evening possible. And, of course, congratulations to all the deserving winners. It's all of you that make the Kansas City creative scene such a remarkable place. Until next year!

And now, the 2012 ADDY Gold winners and "Best of" selections...

ADVERTISING FOR THE ARTS & SCIENCES

  • Audio/Visual: Quixotic/Bazillion Pictures - Kauffman Center for the Performing Arts/Projection Mapping for Quixotic
  • Out-of-Home: T2 + Back Alley Films - ‘Night One’ of the Kauffman Center for the Performing Arts for Kauffman Center for the Performing Arts
  • Out-of-Home: T2 + Back Alley Films - ‘Night Two’ Opening of the Kauffman Center for the Performing Arts for Kauffman Center for the Performing Arts
  • Mixed Media Campaign: Barkley - Young President’s Organization Campaign for YPO


ADVERTISING INDUSTRY SELF-PROMOTION

  • Broadcast: Project BlackBird - Project BlackBird Reel
  • Interactive: Propaganda3 - Propaganda3 Anniversary Site
  • Interactive: VML - VML.com
  • Invitation: C3 - 2011 Bossa Nova Holiday Invites
  • Invitation: Travis & Margaret Kramer - Storybook Baby Announcement for Barkley
  • Invitation: Two West - Two West Holiday Card


COLLATERAL MATERIAL

  • Poster Campaign: Sullivan Higdon & Sink - Flavor Posters for Hippie Chow


CONSUMER OR TRADE PUBLICATION

  • Full Page, Color: Bernstein-Rein - Gobble, Gobble for McDonald’s
  • Full Page, Color: Bernstein-Rein - Frymometer for McDonald’s
  • Full Page, Color: Bernstein-Rein - Fryerworks for McDonald’s
  • Color: Sullivan Higdon & Sink - Print Ad Campaign for Hippie Chow Natural Foods
  • Color: VML - USA Pro Cycling Challenge for USA Pro Cycling Challenge


DIRECT MARKETING

  • B-to-B or Consumer: Willoughby Design - Vedros Direct Mail for Vedros & Associates Photography


ELEMENTS OF ADVERTISING

  • Illustration: Barkley - Holiday Gift Tags for Krispy Kreme
  • Illustration: Barkley - Homestead Typeface Design for Luke Lisi
  • Photography, Color: David Morris Photography - Blackboard for Palm Press
  • Photography, Campaign: Alistair Tutton Photography - Jet Test Center for Burns & McDonnell
  • Photography, Campaign: Vedros & Associates - Snapdragon for Qualcomm
  • Photography, Campaign: David Morris Photography - Ranchers Registry Campaign for Cargill
  • Special Effects, Video or Film: Quixotic/Bazillion Pictures – Opening Night Projection Mapping for Kauffman Center for the Performing Arts
  • Special Effects, Video or Film: T2 + Back Alley Films - Show Open for Cinema KC
  • Special Effects, Video or Film: Quixotic/Bazillion Pictures - Aquarium for Kansas City Symphony
  • Special Effects, Video or Film: Quixotic/Bazillion Pictures - Hemline Fashion Opening for Hemline
  • Special Effects, Internet: Barkley - Limeades for Learning Video for Sonic Drive-In
  • Music With Lyrics: VML - ETP for Gatorade
  • Cinematography: T2 + Back Alley Films - Grand Opening Experience for Kauffman Center for the Performing Arts
  • Cinematography: VML - Sheryl Crow Video for Tom’s of Maine


INTERACTIVE MEDIA

  • Website, Consumer Flash, Products: VML - Gatorade.com for Gatorade
  • Website, Consumer HTML, Products: VML - Bolle for Bushnell
  • Website, Consumer HTML, Products: VML - Kellogg’s Website for Kellogg Company
  • Website, Consumer HTML, Services: VML - San Diego Zoo Kids Website for San Diego Zoo
  • Micro or Mini Sites: VML - Lonely Lobster for Quiznos
  • Mobile Apps: VML - iOS App for Gatorade


LOCAL ONLY

  • Experiential Marketing/Event: T2 + Back Alley Films - ‘Night One’ of the Kauffman Center for the Performing Arts for Kauffman Center for the Performing Arts
  • Experiential Marketing/Event: - T2 + Back Alley Films - ‘Night Two’ Opening of the Kauffman Center for the Performing Arts for Kauffman Center for the Performing Arts
  • Personal Work: Vedros & Associates - Female Body Builders for Nick Vedros
  • QR Code Creative Design: Barkley - Holiday Box/POP for Krispy Kreme
  • Broadcast Editing: Liquid 9 - Tech N9ne “Who Do I Catch Now” Music Video for Strange Music
  • Broadcast Editing: Bark/19 Below - SMASH Book for K&Company


MIXED/MULTIPLE MEDIA

  • Local Consumer: Sullivan Higdon & Sink - 2011 Mixed Media Campaign for Shatto Milk Company
  • Local Consumer: Sullivan Higdon & Sink - Mixed Media Campaign for Hippie Chow
  • National Consumer: Bernstein-Rein - Border Showdown Campaign for McDonald’s Heartland Region
  • National Consumer: Whiskey Design - Twang Beer Salt 2011 Campaign for Twang Partners
  • National Consumer: Barkley - Holiday - Dozen Days of Doughnuts for Krispy Kreme


NEWSPAPER

  • Color: VML - USA Pro Cycling Challenge for USA Pro Cycling Challenge


NON-TRADITIONAL ADVERTISING

  • Single: Muller Bressler Brown - Art of the Heart for St. Luke’s Hospital


OUT-OF-HOME

  • Outdoor Board: Bernstein-Rein - Let’s Smoke ‘em for Farmland
  • Site, Interior Animated: Liquid 9 - A7 Awards Show Intro for AIGA
  • Site, Interior Static: Barkley - Faucet for Missouri Lottery
  • Out-of-Home Campaign: Bernstein-Rein - Border Showdown Outdoor for McDonald’s Heartland Region
  • Out-of-Home Campaign: Bernstein-Rein - Frozen Strawberry Lemonade Teaser Campaign for McDonald’s Heartland Region


PUBLIC SERVICE

  • POP or POPS Material: Willoughby Design - DIFFA Tablescape for Design Industries Foundation Fighting AIDS
  • Magazine: Design Ranch - Kansas Medicine + Science for University of Kansas School of Medicine
  • TV: Barkley - Lee National Denim Day TV for Lee National Denim Day
  • Interactive: Barkley - Limeades for Learning Site for Sonic Drive-In
  • Campaign: Bernstein-Rein - Nuts & Balls for T.A.K.E
  • Campaign: Bernstein-Rein - Small Sacrifices for United Way
  • Mixed Media Campaign: Barkley - Lee National Denim Day Campaign for Lee National Denim Day


SALES PROMOTION

  • Sales Kit: C3 - Sonic 2012 Presentation for Sonic
  • Menu: Houlihans - Cocktail Menu for J. Gilbert’s
  • Point-of-Purchase Campaign: Barkley - Holiday - Dozen Days of Doughnuts for Krispy Kreme


TELEVISION

  • Local TV Campaign: VML - Royals Preseason Television Campaign for Kansas City Royals
  • National TV, Consumer Services: Barkley - Floaty Ride for Dice.com
  • National TV, Consumer Services: Barkley - Bear Maul for Dice.com
  • National TV Campaign: Barkley - Appstravaganza, Floaty Ride, Bear Maul for Dice.com
  • Cinema, In-Theater Spots: Sullivan Higdon & Sink - Cinema Advertising for Hippie Chow
  • Cinema, In-Theater Spots: Barkley - Bear Maul for Dice.com


STUDENT ADDY AWARDS

  • Sales Promotion, Packaging: Shea Moisture Beard Scrub - Ivan Alonso, Kansas City Art Institute
  • Collateral Material, Poster Campaign: The Electric Universe Infographics - Jing Jian, University of Kansas
  • Magazine Campaign: Lifesavers - Nathan Morris, University of Missouri
  • Mixed Media Campaign: Winterpark Resort - Stephen Hoffman, Avila University
  • Mixed Media Campaign: Porsche Fearless Motor Yacht - JoAnn Arello, Johnson County Community College
  • Mixed Media Campaign: TSA Flight Check - Caitlin Workman, University of Kansas


BEST OF AWARDS

  • Best of Student ADDY: Caitlin Workman, University of Kansas - Flight Check/Transportation Security Administration
  • Best of Design: C3 - 2011 Bossa Nova Holiday Invites for C3
  • Best Campaign: Barkley - Holiday - Dozen Days of Doughnuts for Krispy Kreme
  • Best of Broadcast: Barkley - Appstravaganza, Floaty Ride, Bear Maul for Dice.com
  • Best of Interactive: VML - iOS App for Gatorade
  • Best of Branding: Sullivan Higdon & Sink - Flavor Posters for Hippie Chow
  • Best of Show: Kauffman Center for the Performing Arts Grand Opening Experience – Quixotic, Bazillion Pictures, T2 + Back Alley Films, BicMedia


SPECIAL CLUB AWARDS

  • AAF-KC Member of the Year: Emily Dore, VML
  • ad2 Member of the Year: Adrienne Hill, VML
  • Art+Copy Club Member of the Year: Joy Moeller, 19 Below
  • Advertising Professional of the Year: Siobhan McLaughlin Lesley, Walz Tetrick